Privacy Policy
1. Introduction
At Southfy realtors, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase. This policy is in compliance with the Information Technology Act, 2000, and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011.
2. Information We Collect
Personal Information
We may collect the following personal information when you use our website:
- Contact Information: Name, email address, phone number, and delivery address
- Account Information: Login credentials and account preferences
- Payment Information: Payment method details (processed securely through our payment partners — we do not store your full card details)
- Order Information: Purchase history, order details, and delivery preferences
Automatically Collected Information
When you visit our website, we may automatically collect:
- IP address and device information
- Browser type and version
- Pages visited and time spent on our website
- Referring website or source
- Operating system and device type
3. How We Use Your Information
We use the information we collect for the following purposes:
- Order Processing: To process and fulfill your orders, including shipping and delivery
- Communication: To send order confirmations, shipping updates, and customer support responses
- Account Management: To manage your account and provide personalized experiences
- Improvement: To improve our website, products, and services
- Marketing: To send promotional offers and updates (only with your consent)
- Legal Compliance: To comply with applicable laws and regulations
- Security: To detect and prevent fraud and unauthorized access
4. Information Sharing and Disclosure
We do not sell, trade, or rent your personal information to third parties. We may share your information with:
- Service Providers: Payment processors, shipping partners, and SMS/email service providers who assist in our operations
- Legal Requirements: When required by law, court order, or government regulation
- Business Transfers: In the event of a merger, acquisition, or sale of assets
- Protection of Rights: To protect our rights, privacy, safety, or property
5. Data Security
We implement reasonable security measures to protect your personal information, including:
- Secure HTTPS encryption for all data transmission
- Secure payment processing through trusted payment gateways
- Access controls to limit who can view personal information
- Regular security assessments and updates
While we strive to protect your personal information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security of your data.
6. Cookies and Tracking Technologies
We use cookies and similar technologies to:
- Keep you logged in to your account
- Remember your cart items and preferences
- Analyze website traffic and usage patterns
- Improve our website performance
You can control cookies through your browser settings. Disabling cookies may affect some features of our website.
7. Your Rights
Under applicable Indian laws, you have the right to:
- Access: Request a copy of the personal information we hold about you
- Correction: Request correction of inaccurate or incomplete information
- Deletion: Request deletion of your personal information (subject to legal requirements)
- Withdrawal of Consent: Withdraw your consent for marketing communications at any time
- Grievance Redressal: File a complaint regarding the handling of your personal information
To exercise any of these rights, please contact us through our Contact page.
8. Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party websites you visit.
9. Children's Privacy
Our website is not intended for children under the age of 18. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can take appropriate action.
10. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Order records are retained for accounting and legal compliance purposes.
11. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be effective immediately upon posting on our website. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes acceptance of the updated policy.
12. Grievance Officer
In accordance with the Information Technology Act, 2000 and rules made thereunder, if you have any grievances regarding the processing of your personal information, please contact our Grievance Officer through our Contact page. We will address your concerns within 30 days.
13. Contact Us
If you have any questions about this Privacy Policy or how we handle your personal information, please reach out to us through our Contact page or via WhatsApp.